Welcome back to another groundbreaking social rebrand series with Impact Alliances Group and The Wolfe Co, this time focused on the iconic dating app Hinge.
Our aim? To transform Hinge’s social media presence into a community-centric platform that not only connects people but also celebrates diversity and authentic relationships.
Why Hinge?
Hinge’s mission to create meaningful relationships is unique in the crowded space of dating apps. However, its social media presence hasn’t fully captured the essence of what makes Hinge special. Our social rebrand concept focuses on leveraging the innovative Instasite method to amplify Hinge’s values and mission, enhance user engagement and foster deeper connections.
“Hinge Leaks Nudes” Campaign
In our social rebrand concept, we suggest a subversive “leaks nudes” campaign for Hinge, leveraging the Wolfe Co.’s signature Instasite method.
Our Hinge social rebrand establishes the company’s digital footprint to amplify its purpose and ultimately write a lasting legacy based on authenticity, connection and love, and real stories from its customers.
Expanding Hinge’s Identity
In this reel, we discuss how we’ve broadened Hinge’s brand identity to encompass principles rooted in Corporate Responsibility by embracing a more inclusive and diverse representation of its diverse user base.
Enhancing Engagement Strategies
Our second reel outlines the overhaul of Hinge’s brand marketing and audience engagement strategies, demonstrating how the Instasite method can streamline content and create a more engaging user experience.
Enhancing Engagement Strategies
Our second reel outlines the overhaul of Hinge’s brand marketing and audience engagement strategies, demonstrating how the Instasite method can streamline content and create a more engaging user experience.
Follow Along!
Follow us to not miss out on the transformation:
If you like this campaign, don’t miss our other social rebrand focused on iconic beauty mogul “Social Rebrand for Patrick Starrr”. Follow along!
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